Antaeus is a cooperative theatre ensemble founded to empower the actor and bring the communal experience of live theatre back to entertainment. Now at the beginning of its fifth full season, the Antaeus Company is committed to delivering high quality and classically-driven productions to their audience members without compromise. Pastilla was enlisted to help Antaeus build affinity for a modern brand set in a digital age.
We set up a series of meetings with stakeholders to ensure the new identity system and touchpoints (website, marketing collateral, and graphic elements) harmonized with the modern, artistic, and classical vision of Antaeus. With design taking center stage, we created a new brand identity and romantic visuals to fully enhance the Antaeus brand. The revitalization of the company identity lead to stunning posters, an ultramodern website, and conceptual graphics for their new theatre location in Glendale. The brand launch attracted much chatter, and launched Antaeus as a real life sensation that pays homage to the past while welcoming the future.