For 20 years, Rudy has stayed true to the belief that graphic design, in it's truest form, has the unique ability to bridge cultural and disciplinary boundaries. With that mindset, Rudy founded Pastilla Institute, a leading branding & creative agency built upon strategic branding that encompasses digital, print, film & animation, advertising, and marketing. Based out of Pasadena, since 2004, Pastilla has partnered with global names such as Nokia, Microsoft, SAP, Disney, ESPN, Relativity Films, Hudson Pacific Properties and the Westfield Group to produce a full breath of award-winning work through bold creative ideas.
Rudy has been published internationally in numerous design journals and has received numerous awards and accolades throughout his career, including the Print International Design Award, HOW Awards, Graphis, Telly Awards, IXDA Showcase Awards, Creativity International and American Center for Design 100 Show Award. Rudy started this design education at Cal Poly Pomona and then received his B.F.A at Art Center College of Design in Pasadena, CA with honors in graphic design. He now teaches at ArtCenter, branding and design in the Graphic Design Department.