Pastilla is a data-driven creative & marketing agency delivering inspirational brand experiences.
May 30, 2019
An Intro to Influencer Marketing
There is no getting around social media these days. Any business that wants to have any part of the market share will have to utilize this avenue of communication in order to be even remotely competitive. It’s not enough to set up a brick and mortar establishment and have your doors open. To be successful, you have to be proactive and connect with people in ways that never before existed.
For the first time in the history of communication, people everywhere have been given a special power that can only be achieved through social media. Because they can now be connected to so many people, even the average person has the ability to influence market trends. If you’re new to influencer marketing, then it is likely that you don’t fully understand the extent to which this type of strategy can go.
What is an Influencer
An influencer is a person that has the ability to sway people to follow a certain direction. This ability could be to buy a particular product, to utilize an available service, or to follow a certain person. In Influencer marketing, it is a strategy where they use their power to promote a product or company. When used in social media, their tactics can include blogs, content creation, forums and more. Because of their online personalities, they are able to reach a large audience and motivate them to take specific actions. To be an influencer, you need to have a strong web presence with a solid following. Click to know some types of influencers according to Forbes.
To be effective, you need to focus your energies towards a specific niche rather than towards a general area of interest.
Developing an Influencer Strategy There’s no doubt that influencer marketing is very effective, but if you’re planning on becoming an influencer, there’s more involved than just giving your personal opinion. Becoming in influencer marketer is not so quick and painless. It will not happen overnight, but if you are able to stick with it, it is possible to see some impressive results for your efforts. Following some basic guidelines should allow you to generate quite a bit of positive returns.
Know Your Target Audience In order for any marketing strategy to work, you have to know your target audience very well. This way you can direct all of your efforts into connecting with them on a level they will appreciate and respect. If you have an established business, you can compile pertinent information about your potential clientele that will help you to gear your promotion towards their personal interests and wants.
Learn which social media platforms they are most active with, what factors will most likely sway their decision, what kind of advice they’re looking for online, and how they view the opinions of others. In essence, you want to learn exactly what kind of people influence them so that you can slip into those shoes.
Do Your Research
While it is a good start, becoming an influencer involves much more than having a large following. You must be charismatic enough to get people to listen to you and take you seriously. This is the only way to influence public actions.
To be effective, you need to focus your energies towards a specific niche rather than towards a general area of interest. The more specific you are, the better your content and opinions will speak to the needs and wants of the consumer. Having a lot of followers will only be of benefit to you if those followers are genuinely interested in what you are offering them. It’s not about the number of connections you have but the quality of those connections that will help you to sway the people’s minds. Your goal is to find those people who match your target audience criteria and build a good and trustworthy relationship with them.
Influencer marketing is a very effective means of growing a business. Once you’ve made a genuine connection with your target audience, you will be surprised at how quickly they will follow you when you make recommendations or suggestions. However, that doesn’t mean that everyone is cut out for this type of strategy. It takes time to build up this type of reputation and it requires a consistent and reliable effort to communicate and connect with them on a level that they can truly appreciate. Start with a simple strategy and eventually you’ll see the results start to flood in.