Hidden Graphic Design Elements of Major Brand Logos

Tostitos

Some brands hide more than numbers and symbols in their logos. Tostitos is one such brand whose logo depicts an appetite inducing visual. The playful logo has a brightly colored tortilla chip in its center. When you look more closely, however, you’ll notice that they are designed to look like people. The tortilla chip is being dipped into the red dot of the eye, or salsa.
This kind of subliminal message sends a message to the viewer that they’re hungry. In previous studies on food advertising and eating habits, researchers have found a direct correlation between seeing food and eating it.

Le Tour de France

Le Tour de France is a famous French bike race held annually in France. Their logo is the name of the race with an orange orb. It takes a few moments to realize that the “our” in “Tour” is the shape of a cyclist. The orange orb at the end of the logo is the front wheel of the bike, with the “o” being the rear wheel, “u” the seat, and “r” the cyclist bent over handlebars.
This catchy logo incites a desire to cycle. Anyone who didn’t know what Le Tour de France was before seeing the logo, would realize it soon afterwards. This is an excellent way to increase brand recognition and set a corporation apart from others in its field.

The Bronx Zoo

New York is one of the most energetic, bustling cities in the world, with plenty to do and see. It’s no surprise that companies in New York are forced to think outside the box to be noticed. The Bronx Zoo had no problem doing this when they conceptualized their logo. Above the words, “The Bronx Zoo” stands a mother and baby giraffe. Above and in front of the animals are three birds.
This adorable zoo calling card reinforces the fact that attendees will witness exotic animals. If you look between the legs of the giraffes, you’ll notice the New York cityscape is visible as a silhouette.

Do more with your brand

These are just a few examples of how businesses have used subliminal messaging to set their brand apart from the rest.
The logo you choose for your brand will help drive business, and customers love it when businesses add a touch of character to a seemingly formal image. If you’ve got a personality, customers want to see it!
What will you do with your brand?

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