Pastilla is a data-driven creative & marketing agency delivering inspirational brand experiences.
April 16, 2020
Digital application for the ShineLA health initiative
In partnership with the Research Center for Health Equity (RCHE) at Cedars Sinai Cancer, Pastilla is developing a digital application that will be utilized as a central feature of a ten-year research initiative linking youth sports to a brighter future for Los Angeles.
This initiative, ShineLA, is a multi-level, multi-sectoral, and scientifically rigorous approach to filling an important gap in the knowledge base of the complex interplay between policy, neighborhood/community, family, and individual factors that influence physical activity.
Through an iterative process, we will help support RCHE as they aim to improve physical and mental health, as well as social connection across all populations in Los Angeles, for a sustained impact through 2028 and beyond.
Ultimately, the goal of ShineLA is to transform the culture of LA to be a city that embraces physical activity at all levels and celebrates all cultures as it embarks on this transformation.
At Pastilla, we are thrilled to be helping build a stronger sense of community through the digital components of the initiative that will serve as a conduit to integrating this large, multi-sectoral approach across Los Angeles.
“Images credit: ArtCenter students Camilla Golestaneh, Brian Ostroff, Sofia Rowland, Robin Vane, and Wenyuan Xu as part of the 2019 Designmatters Fellowship Team for Cedars Sinai RCHE”.