What Makes The Best Full Service Digital Agency?
How do you pick an agency to work with? There are plenty of ideas you can throw out to answer that question, but to really nail it down, we needed to look at hard data.
Created by Daniel Kremsa
It’s important to make data-based decisions in everything in order to make informed decisions, whether that be in design, development, marketing, or in general business operations. That’s why we surveyed over 200 clients, asking them what a perfect digital agency looks like. Now, we know there’s no perfect agency out there, but our clients told us that there were nine major areas they were looking at.
The People
What are the people at the agency like? Are they a group that you get along with? Do you enjoy talking to them? And most importantly, can you work with them? This is nearly impossible to gauge over a phone call, which is why multiple face-to-face meetings, or even video meetings, can be extremely helpful. Find out how well you and your team mesh with the people at the agency before you really get in the thick of it.
Portfolio
Another area — what projects has the agency completed in the past? Do they have any projects that are similar to the one you’re working on? If not, that’s not the end of the relationship. Every business is unique, so you will not always find an exact match to what you are after.
That said, you should ultimately look for expertise in your industry, and for projects completed with businesses of similar size.
Pricing
Pricing is almost never about finding the cheapest agency. In fact, many seasoned businesses will cut out the cheapest offerings, and only look at agencies with some make-sense bids. This is often because — unless a clear reason is given — such cheap prices are a red flag about not only the business, but the quality of work, too.
Do they understand your business?
Has the agency made it their mission to learn about your business and the needs and pain points that it is solving. Even massive agencies don’t know everything, so being able to have a level of humility to learn the client’s industry is a really good sign. After all, you don’t need an egotistical account manager or agency making strategy decisions for you when they do not know anything about the work the business is doing.
