Digital Marketing Manager

Department: Creative Marketing
Location: Pasadena, CA
Type: Freelance

At Pastilla, the Digital Marketing Manager’s role is responsible for developing, implementing and digital managing marketing campaigns. You will play a major role in campaigns that focus on Brand Building,  Driving Sales, Increasing Site Traffic and Lead Generation.

** MUST be able to work from our office, NO telework **

Major Responsibilities:

  • Manage/Run paid advertising, Facebook Ads, Google Adwords
  • Aggressively scale paid advertising initiatives
  • Analyze campaign performance reports and implement changes for improvements
  • Meet client and company budgets as well as deadlines
  • Work directly with our Project Managers and Creative Team
  • Stay current with trends, and strategy practices
  • Write content, optimize existing content for SEO
  • Ensure the long term success of each campaign and client relationship
  • Required Skills and Experience:

  • Digital Media Planning & Buying
  • Search
  • Display
  • Paid Social
  • SEO/SEM
  • Lead Generation Funnel
  • Communication
  • Effectively multitask