Digital Marketing Strategists

Department: Creative Marketing
Location: Pasadena, CA
Type: Freelance

At Pastilla, the Digital Marketing Strategist’s role is responsible for putting together the strategy for the execution of marketing campaigns. They have a deep understanding of all digital channels, with some experience in traditional media as well. From SEO to paid media, social media, public relations to content, etc.– they can take a wide breadth of media channels into one actionable plan that is then used to launch the marketing of a product or service. You will play a major role in campaigns that focus on Brand Building,  Driving Sales, Increasing Site Traffic and Lead Generation.

** MUST be able to work from our office, NO telework **

Major Responsibilities:

  • Investigate the campaigns of competitors and understand best practice to inform online marketing benchmarks
  • Identify opportunities to use digital technology to enhance the overall marketing strategy
  • Analyze campaign performance reports and implement changes for improvements
  • Set online marketing strategies that utilize all tools and channels, including emails, analytics, social media, and paid media
  • Work directly with our Project Managers and Creative Team
  • Stay current with trends, and strategy practices
  • Write content, optimize existing content for SEO
  • Ensure the long term success of each campaign and client relationship
  • Analyze web traffic and identify opportunities for improved SEO
  • Implement various frameworks available for building brand equity and value
  • Continually assess the alignment of a brand to the organization’s strategic objectives
  • Recognize which digital marketing communication tools will be most effective in portraying a unique value proposition for your brand

Required Skills and Experience:

  • Digital Media Planning & Buying
  • Search
  • Display
  • Paid Social
  • SEO/SEM
  • Lead Generation Funnel
  • Communication
  • Effectively multitask

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