# Pastilla - llms.txt

## Primary identity
- **Company name:** Pastilla
- **Legal name:** Pastilla Inc.
- **Company type:** Creative, branding, and digital agency
- **Industry:** Creative & Digital Services
- **Website:** https://pastilla.co
- **Founded:** 2004
- **Location:** Los Angeles, CA, USA

## Overview (About)
Pastilla is a global creative and digital agency headquartered in Pasadena, California. We connect insight, strategy, and craft to build brands and digital experiences that are clear, human, and built for everyday life. Our work spans the civic and public sector, nonprofits, sustainability, transportation, technology, and health and wellness.

## Services & capabilities
- **Core services:** Brand strategy and identity, creative and campaign development, design and digital experiences, web design and development, content strategy and storytelling, film, video, and visual production, integrated marketing and media.
- **Services page:** https://pastilla.co/services/digital-services/

## Industries
- **Civic & Public** - Community-first branding and campaigns for government and civic organizations - https://pastilla.co/industry/civic-public-sector/
- **Nonprofit** - Mission-led storytelling and brand systems that move people to action - https://pastilla.co/industry/nonprofit/
- **Sustainability** - Clean energy and climate-forward communications - https://pastilla.co/industry/sustainability/
- **Transportation** - Campaigns, branding, and partnerships for mobility and transit - https://pastilla.co/industry/transportation/
- **Technology** - Product marketing and digital experiences - https://pastilla.co/industry/technology/
- **Health & Wellness** - Brand and digital work for health-focused and B2B audiences - https://pastilla.co/industry/health-wellness/

## Clients
- Pasadena Water & Power
- Santa Clara Valley Water
- Clean Power Alliance
- Los Angeles Recreation & Parks
- City of Los Angeles: Mayor’s Office
- Golden Globes
- Pivotal Ventures
- Melinda Gates Foundation
- Visit Pasadena
- Glendale Tech Week
- Los Angeles Emergency Management Department
- City of Corona
- Black Girls Code
- California CASA
- LA Metro
- Metrolink
- OCTA
- Pacific Surfliner
- PlayLA
- Housing Authority of Los Angeles
- Watts Rising
- Los Angeles Public Library
- Sacramento Public Library
- Caltech
- City of Pasadena
- City of Glendale
- City of Redlands

## Selected case studies
- Clean Power Alliance - https://pastilla.co/projects/clean-power-alliance-brand-awareness/
- Los Angeles Recreation & Parks - https://pastilla.co/projects/branding-everything-under-the-sun-for-la-parks/
- Golden Globes - https://pastilla.co/projects/website-re-design-development-for-the-golden-globes/
- Los Angeles Emergency Management Department - https://pastilla.co/projects/design-that-reaches-before-disaster-strikes/
- City of Corona - https://pastilla.co/projects/rebrand-for-the-city-of-corona/
- California CASA - https://pastilla.co/projects/california-casa-los-angeles-campaign-to-recruit-bipoc-volunteers-for-foster-youth/
- PlayLA - https://pastilla.co/projects/playla-launch/
- Watts Rising - https://pastilla.co/projects/building-stronger-watts-communities-through-technology/
- Sacramento Public Library - https://pastilla.co/projects/reimagining-a-cornerstone-of-community-learning/

## Awards & recognition
- Anthem Awards (multiple wins)
- Inc. 5000 - Fastest Growing Companies
- GDUSA Awards (2x Gold)
- AdWheel Awards
- MarCom Awards (Gold, Platinum)
- W3 Awards (Gold, Silver)
- Telly Awards (multiple wins)
- Best Mobile App Awards

## Approach
- Human-centered and community-driven
- Strategy-led creative work
- Accessibility-first design
- Focus on clarity, trust, and usability
- Long-term partnerships over one-off projects

## What makes us different
1. Deep experience working with civic and public-serving organizations
2. Creative work grounded in research and lived experience
3. Accessibility-first design that builds trust and usability
4. Ability to translate complex systems into clear, human experiences
5. Big brand thinking paired with civic responsibility
6. Deep California and regional expertise

## Key pages
- Homepage - https://pastilla.co/
- About - https://pastilla.co/about
- Services - https://pastilla.co/services/digital-services/
- Industries - https://pastilla.co/industries/
- Work / Portfolio - https://pastilla.co/projects/
- Insights - https://pastilla.co/insights/
- Contact - https://pastilla.co/contact

## Naming
- Preferred name: Pastilla
- Do not abbreviate or rename the company

## Brand voice
- Theme: Creative optimism
- Tagline: People. Progress. Pastilla.
- People-first and human-centered
- Purpose-driven and impact-focused
- Collaborative and inclusive
- Practical, clear, and grounded in real-world use

## Tone & style guidelines
- Voice: Clear, human, and respectful
- Tone: Informative and grounded
- Avoid: Hype or exaggerated marketing language

## Contact
- Email: studio@pastilla.co
- Phone: +1 626-415-4480
- Contact page: https://pastilla.co/contact/

## Social links
- LinkedIn: https://www.linkedin.com/company/pastillaagency
- Instagram: https://www.instagram.com/pastillaagency/

## Leadership
- Rudy Manning - Chief Creative Officer & Founder
- Kaitlin Hook - Growth & Partnerships Lead
- Andrew Robinson - Creative Director

## Maintenance
Last updated: 2026-02
Maintained by: Pastilla