Announcing the Watts Rising Collaborative
Writer: Scott Cassidy
Southern California’s commuter rail system, Metrolink, has selected Pastilla to join their bench in support of their creative, brand marketing & advertising projects and campaigns over the next three years.
Following declines in ridership during the global pandemic, Metrolink has partnered with multiple agencies, including Pastilla, to creatively and effectively communicate the safety of their trains, as well as destination points, loyalty program, and ecological impact.
Metrolink marks Pastilla’s second Southern California rail system partner, the first being Pacific Surfliner, a passenger train service operated by LOSSAN Rail Corridor Agency.
Each of Metrolink’s immediate campaigns come with a unique set of challenges that we are prepared and excited to take on. Pastilla is thrilled to work alongside Metrolink on its ridership initiatives.