What happens when a forward-thinking platform allows users to sync video with their favorite music? OGINX, an interactive audio-visual experience where sound and image intertwine.
This entrepreneurial venture and startup enlisted Pastilla to bring context to a hybrid form of art unique to itself. With a big vision in mind, the OGINX experience was present, but the overarching visual identity and brand voice fell short. Pastilla developed a brand strategy and identity system that encapsulated the diversity, energy, and passion of the OGINX community, while helping to position their business for the future.
The greatest takeaway being the OGINX logo with each individual letter acting as the eventual placeholder for the brands subsequent series of tools and applications.