+ California CASA
California CASA "Show Up” Campaign - Give a Child Hope for TomorrowOverview
Fresh off our award-winning 2024 campaign, California CASA once again partnered with Pastilla and FEEE Films to continue the momentum. The 2025 campaign addressed one of the most impactful ways a Court Appointed Special Advocate (CASA) volunteer makes a difference: simply showing up. Centered around a moving commercial, its message was simple but profound—presence alone can steady a child’s world.
SUCCECSS METRICS
- 6,271 volunteer sign-ups in FY25 (July 2024–June 2025) — 39% above goal and a 114% increase year-over-year
- 2,300+ sign-ups during the Nov 2024–March 2025 launch window (full-funnel media mix) — a 347% increase year-over-year
- 29.1M impressions, 14.4M video views, and 188.5K clicks
- 124.0K website visits — up 309% year-over-year
- Cost per acquisition consistently 50–65% below goal across the campaign
California CASA’s 2024 campaign had people listening, but many still wonder what it means to make a difference. This new campaign answered with one unforgettable image: a CASA volunteer showing up and cheering at an awards ceremony, highlighting the moments that matter for children in foster care. Presence alone can change a child’s world.
Being a CASA starts with presence. Showing up changes lives for foster youth and strengthens the volunteers who stand with them.
FEEE FILMS TEAM IN ACTION
Together with FEEE Films, Pastilla created a digital campaign centered on the moving commercial. Its message was clear: showing up matters. The campaign positioned CASA volunteers as reliable, trusted mentors for youth in foster care, proving that showing up can make all the difference.
+ Awards
GDUSA – Gold Award
2025
