+ The City of Glendale

City of Glendale Goes Tech
Glendale Tech Week logo event

Overview

Pastilla was selected by the City of Glendale as the agency to market the 2019 Glendale Tech Week. Our digital and print campaign will run now through September 21st. Glendale boasts a thriving tech ecosystem that is home to over 1000 high tech firms that generate over $5 billion dollars in sales each year and employ over 41,000 people.
mockup of Glendale Tech Week logo event
Mackbook mockup of Glendale Tech Week logo event
Print OOH mockup of Glendale Tech Week logo event

Pastilla led a comprehensive marketing strategy that included digital ads, paid social, organic social, press releases and OOH.

badge mockup of Glendale Tech Week logo event
Print OOH mockup of Glendale Tech Week logo event
Challenge

Glendale Tech Week is a week of events held in Glendale California that needs annual promotion to increase attendance. Simultaneously, they came to us to build an event app for iPhone and Android.

Solution

Wanting to build from previous brand equity, we took the creative that had been done by another agency in 2018, and refreshed it with a new look and new copy. We also focused the ad budget on digital marketing to gain better data about our audience, and to track conversions.

We then launched Glendale Tech Week’s first-ever event app with a full event calendar, check-ins and push notifications.

man talking in the Glendale Tech Week event
man talking in the Glendale Tech Week event
man talking in the Glendale Tech Week event
People participating in the Glendale Tech Week event

+ Results

Attendance from previous year
+200%
RSVPs
2000
App downloads
180