Pathian

Branding a New Way to Administer Health Insurance

Our Roles

Naming
Branding & Identity
Positioning

Pathian is a contemporary third-party administrator that processes health insurance claims and employee benefit plans for businesses. Pastilla developed the naming and identity system for Pathian, centered on a modern, responsive logo to create a friendly and accessible visual personality.

Amoeba Music now has the kind of powerful online brand destination and eCommerce platform they envisioned.