Pathian

Pastilla was responsible for creating the brand strategy and identity system for a third-party administrator (TPA) in health insurance under the umbrella of long-term client Warner Pacific Insurance. We wanted to take a fresh approach in design, naming, color palette, and the overall identity system.

Our Roles
Branding
Strategy & Positioning | Naming
Identity System | Brand Guidelines

Pathian

Pastilla was responsible for creating the brand strategy and identity system for a third-party administrator (TPA) in health insurance under the umbrella of long-term client Warner Pacific Insurance. We wanted to take a fresh approach in design, naming, color palette, and the overall identity system.

Our Roles
Branding
Strategy & Positioning | Naming
Identity System | Brand Guidelines

With a traditionally unimaginative industry we explored a forward thinking approach influenced by Pathian’s approachable and professional quality of work over the past two decades.

The Pathian brand now stands out in a sea of competitors as a relevant and energetic company amidst competitors that are often dated and cold.