Brand awareness to “Made in LA”
The Goods designs and crafts leather accessories made locally in Los Angeles. Their all-black soft leather products helm a design aesthetic that’s both attractive and durable. Each handcrafted product encompasses day-to-day functionality from exceptional bags, home goods, wallets, leather cases and travel sets. Pastilla sought to increase brand awareness and sales by placing the brand in front of customers.
Digital ads brought in new customers via Google Shopping, Google Display, Instagram, and Google Search to increase sales weekly.
A digital marketing campaign introduced The Goods to new customers via Google Shopping, Google Display ads by remarketing dynamic display ads to entice mobile site visitors to visit the website once on their desktops, Google Search ads with a focus on products with high-profit margins, Instagram ads targeting an existing email database, similar audiences, and current visitors to repeat sales. Ultimately, sales increased week by week placing The Goods in front of an entirely new market segment to strengthen its brand and margins.
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