The Goods La Campaign

Sophisticated leather essentials you want and need.

The Goods designs beautiful, handcrafted leather accessories made locally in Los Angeles. With a design aesthetic as attractive as it is durable. The Goods hand crafted all-black leather products are never the same and encapsulate the day-to-day functional tools you realize you cannot live without from exceptional bags, leather cases and travel sets. Pastilla stepped in to increase brand awareness and ensure The Goods reached customers willing to pay premium prices for a sophisticated brand.

Our Roles
Digital Marketing
Google Ads | Social Media | SEO

The Goods La Campaign

Sophisticated leather essentials you want and need.

The Goods designs beautiful, handcrafted leather accessories made locally in Los Angeles. With a design aesthetic as attractive as it is durable. The Goods hand crafted all-black leather products are never the same and encapsulate the day-to-day functional tools you realize you cannot live without from exceptional bags, leather cases and travel sets. Pastilla stepped in to increase brand awareness and ensure The Goods reached customers willing to pay premium prices for a sophisticated brand.

Our Roles
Digital Marketing
Google Ads | Social Media | SEO

A digital marketing campaign introduced The Goods to new customers via Google Shopping, Google Display ads by remarketing dynamic display ads to entice mobile site visitors to visit the website once on their desktops, Google Search ads with a focus on products with high profit margins,

Instagram ads targeting an existing email database, similar audiences, and current visitors to repeat sales. Ultimately, sales increased week by week placing The Goods in front of an entire new market segment to strengthen its brand and margins.