Alberto Alvarado Cruz Transitions into Integrated Marketing Manager Role

At Pastilla, we thrive on growth—both for our clients and our team. That’s why we’re excited to announce that Alberto Alvarado Cruz is stepping into the role of Integrated Marketing Manager, a natural evolution of his work and passion for strategic marketing.

Since joining Pastilla as a Project Manager in October 2022, Alberto has played a crucial role in leading projects with precision and care. Over the past year, he has seamlessly blended project management with marketing consulting, bringing deep audience insights and strategic thinking to the forefront of his work.

“I have a deep passion for understanding audiences—their behaviors, motivations, and trends across industries. This role allows me to immerse myself in our clients’ core values, goals, and brand essence to craft strategies that truly resonate and drive impact.”

Alberto has already made a mark by leading marketing initiatives for California CASA, Pasadena Water & Power, ProKids, and FireSafe Corona—mission-driven organizations that are dedicated to making a difference in their communities. His ability to adapt to rapidly evolving trends while ensuring each brand’s identity remains at the core of its strategy has made him an invaluable part of our team.

“Helping mission-driven organizations amplify their message and reach the right audiences is not just fulfilling—it’s a responsibility I take to heart.”

We’re excited to see Alberto continue to shape marketing strategies that drive meaningful impact. Join us in congratulating him on this well-earned transition!