Pastilla and California CASA Unite for Foster Care Advocacy

+ Pastilla and California CASA Unite for Foster Care Advocacy


Writer: Mark McDonald

Editor: Alberto Alvarado & Viri Serrano

Video: Feee Films


Introducing our collab with California CASA: the “Just by Being You” video!

We’ve partnered with California CASA to launch an impactful marketing campaign to recruit volunteers to advocate for children in foster care across California.

California CASA’s profound mission aligns perfectly with Pastilla’s commitment to creating a better future, a sentiment we captured in our work together. The California CASA “Just by Being You” video is a labor of passion and collaboration.

Our primary objective was to engage volunteer groups that have historically been underrepresented, especially males and people of color. The casting, locations, and script were meticulously crafted after weeks of strategic research, which included surveys, interviews, and focus groups.

The result is an inspiring call to action, urging individuals from diverse backgrounds to step forward and become the hope for a child in foster care.