After the successful launch of the first Surface Pro, Microsoft re-engaged Pastilla for the launch of the Surface Pro 3 marketing campaign. The sophisticated design and messaging led to a formula Microsoft will continue to use in its growing hardware portfolio.
The challenge was to utilize the momentum built by the previous Surface campaign to launch their newest tablet into a highly competitive market. Ready to leverage the design strengths of the Surface tablet, we focused our strategy on the product features. The Surface Pro 3 was faster, thinner, and lighter than any other product on the market.
R E S U L T S
Upon the launch of the Surface Pro 3 digital and print campaign tablet revenues increased by 117% totaling $888 million.