+ City Of LA Recreation & ParksPlayLA Launches Toward LA28 Olympics and Paralympics
Our PlayLA brand launch event attracted more than 1,000 kids!
Facing a tight timeline, we applied our proven process to design over 40 unique event signage and collateral pieces that communicate the spirit and unity of the multiple partners involved.
Whether kids are new to joining sports or new to the neighborhood, we wanted the colors and illustration style of the event to get them excited about being involved. We custom designed a full icon set to reveal the new Olympics and Paralympics-inspired sports being offered through LA Parks, including sitting volleyball and skateboarding.
Pastilla outfitted the event with new branding and interactive stations for kids to play and make memories. This included our photo booth and sports props.
Registration for the PlayLA sports are open. Cost of participation is $10 per person. For more info or to register, visit LAParks.org/PlayLA.