Wizard Con

Wizard World, the company organizing Comic Con’s across the US, came to Pastilla with one goal: increase their online sales and maximize their ROI.

Wizard World had no central marketing solution, no way to track campaigns across different channels (Paid, Earned and Owned), and no easy way to learn and apply the knowledge gained from past campaigns towards optimizing new ones.

Our Roles
Digital Marketing
Strategy | Google Ads | Development

Wizard Con

Wizard World, the company organizing Comic Con’s across the US, came to Pastilla with one goal: increase their online sales and maximize their ROI.

Wizard World had no central marketing solution, no way to track campaigns across different channels (Paid, Earned and Owned), and no easy way to learn and apply the knowledge gained from past campaigns towards optimizing new ones.

Our Roles
Digital Marketing
Strategy | Google Ads | Development

Pastilla leveraged its paid and performance marketing expertise along with proprietary technology Star Social CRM to achieve the following:

  • Reliably collect user, sales and marketing data
  • Leverage this data to maximize volume and ROI
  • Integrate various web properties to support primary goals
  • Last but definitely not the least – Increase revenue!

R E S U L T S

R E S U L T S

Weeks before event
Sold Out
Growth in sales
20%
ROI per event
300%
Average lifetime ROI
500%
Highest ROI during campaign
2000%