The World’s Largest Indie Music Retailer Goes Digital
Amoeba Music, the world’s largest independent music retailer, has been welcoming music lovers to their landmark stores since 1990. In addition to stocking every kind of music imaginable, including the biggest selection of vinyl LPs found anywhere, Amoeba locations are also hugely popular meeting places for the independent music community.
C H A L L E N G E
To transition Amoeba’s physical in-store customer base to digital using online systems to help track, manage, and increase sales.
S O L U T I O N
We built a robust CMS for Amoeba.com with a simple-to-use interface and a powerful suite of marketing tools to support SEO efforts. This helped increase both online and in-store sales through an intuitive order management workflow to view and track orders with an efficient one-page checkout process.
Amoeba Music now has the kind of powerful online brand destination and eCommerce platform they envisioned.
We designed Amoeba.com from the ground up to serve as the central hub for both online and in-store sales & marketing efforts, giving the Amoeba team a digital platform that is powerful and simple through the following systems:
A robust CMS provides dynamic control over the presentation, content, and functionality of the entire site with a simple-to-use interface; A powerful suite of marketing tools to efficiently increase both online and in-store sales; Intuitive analytics and reporting tools to track performance and gain actionable insights to quickly react to customers’ behavioral needs with Google Analytics integration; Superior order management workflow to view and track orders, create invoices/receipts and maintain shipment records for Sales Orders; Efficient one-page checkout process with the ability to integrate a variety of payment gateways and alternative payment methods such as PayPal.
We designed Amoeba.com from the ground up to serve as the central hub for both online and in-store sales & marketing efforts.
R E S U L T S
The company has dramatically increased its target audience reach, engagement, and online sales by giving their customers the ability to buy and enjoy the music they’ve grown to love from the Amoeba brand experience.
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