Creating awareness for a brand that’s building a community
COMUNITYMade makes premium shoes, handcrafted locally that give back locally, to to the Los Angeles community. For every pair of shoes sold, a donation is given to a local community effort at the point of purchase. Pastilla partnered with Comunity to launch a digital marketing campaign to increase sales and engagement.
Results from the digital ad campaign brought in a 34% increase in website traffic increased and 25% increase in online purchases.
C H A L L E N G E
Comunity saw a gap in their online sales and overall site traffic and wanted to reach customers right away.
S O L U T I O N
Pastilla started with digital advertising to reach new customers, optimized SEO opportunities and launched an internal brand campaign to reposition the brand in a stronger and more relevant way.
R E S U L T S
Over the course of a few months, a wave of new engagement and sitewide traffic led to a boost in sales and more inventory required to meet the demand.