Comunity Made

Creating awareness for a brand that’s building a community

Our Roles

Strategy
Digital Marketing
SEO

COMUNITYMade makes premium shoes, handcrafted locally that give back locally, to to the Los Angeles community. For every pair of shoes sold, a donation is given to a local community effort at the point of purchase. Pastilla partnered with Comunity to launch a digital marketing campaign to increase sales and engagement.

Results from the digital ad campaign brought in a 34% increase in website traffic increased and 25% increase in online purchases.

C H A L L E N G E

Comunity saw a gap in their online sales and overall site traffic and wanted to reach customers right away.

S O L U T I O N

Pastilla started with digital advertising to reach new customers, optimized SEO opportunities and launched an internal brand campaign to reposition the brand in a stronger and more relevant way.

R E S U L T S

Over the course of a few months, a wave of new engagement and sitewide traffic led to a boost in sales and more inventory required to meet the demand.

Site Traffic Increase
+ 35%
Revenue Increase
+ 20%
Organic Search Traffic Increase
+ 17%
Organic Search Revenue Increase
+ 20%