Comunity Made Campaign
Comunity’s handcrafted shoe brand manufactures products locally in downtown Los Angeles. Comunity saw a gap in their online sales and overall site traffic, so they partnered with Pastilla to run digital advertising and SEO, and launched an internal brand campaign to reposition their brand. During the ad campaign, website traffic increased by 34%, and online purchases increased by 25%. Additionally, Organic Search originally accounted for just 1/4th of all online shoe purchases, but following Pastilla’s SEO optimizations, Organic Search began accounting for nearly half of all online purchases.