Price Christian Academy

“I’m Here” Music Video Campaign

Our Roles

Campaign Creative
Film & Photography
Google Ads
Social Media
Landing Page

Pastilla partnered with Price Schools in Los Angeles to create attention garnering content to further promote their K-12 college preparatory school to increase enrollment and engage the current student body. The blitz campaign was time sensitive and started with an engaging hip-hop music video, targeted postcards, radio commercials, and promoted content through digital marketing efforts.

The campaign built upon a hip-hop music video performed by the entire student body generated an immense response online.

C H A L L E N G E

Our task was to find new ways to reach the same audience and bring about big results to reach both students and parents alike.

S O L U T I O N

The answer was to elevate the content we previously created with a rare approach, creating an original music video featuring the entire student body.

R E S U L T S

The music video & campaign efforts received a massive influx of support and shares online.

New Student Leads Increase from Previous Quarter
+70%
Site Traffic Increase from Previous Quarter
+85%
Digital Radio Ad Impressions
+ 250k
Video Views per Month
+ 9k
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