“I’m Here” Music Video Campaign
Pastilla partnered with Price Schools in Los Angeles to create attention garnering content to further promote their K-12 college preparatory school to increase enrollment and engage the current student body. The blitz campaign was time sensitive and started with an engaging hip-hop music video, targeted postcards, radio commercials, and promoted content through digital marketing efforts.
The campaign built upon a hip-hop music video performed by the entire student body generated an immense response online.
C H A L L E N G E
Our task was to find new ways to reach the same audience and bring about big results to reach both students and parents alike.
S O L U T I O N
The answer was to elevate the content we previously created with a rare approach, creating an original music video featuring the entire student body.
R E S U L T S
The music video & campaign efforts received a massive influx of support and shares online.
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