+ Aveline
Creative Digital Campaign for Innovative RazorOur roles
Overview
Aveline is a women’s razor company with a unique, flexible, finger-ring grip, for a closer shave. Our sister company, Fe Brand Films, was originally brought into the Aveline fold to direct and shoot the commercial. Pastilla then took the commercial to market.
![](https://pastilla.co/wp-content/uploads/2020/02/Aveline_01-1-scaled-500x281.jpg)
![](https://pastilla.co/wp-content/uploads/2020/02/Aveline_02-scaled-500x281.jpg)
![](https://pastilla.co/wp-content/uploads/2020/02/Aveline_03-scaled-500x281.jpg)
The commercial reached women between ages 18-35 via Facebook & Instagram driving millions to the Aveline website.
![](https://pastilla.co/wp-content/uploads/2020/02/Aveline_06-800x511.jpg)
Challenge
Aveline wanted to use the ad in a digital marketing campaign during the holiday season. With a short timeline, we were tasked with pushing the ads to market with minimal opportunity for tests and optimizations.
Solution
We worked quickly, first launching the ads in late-November to build lead time before the holiday shopping period approached, and worked daily to optimize the ads quickly and effectively with a goal of leveraging key results in a short timeframe.
Aveline wanted to use the ad in a digital marketing campaign during the holiday season. With a short timeline, we were tasked with pushing the ads to market with minimal opportunity for tests and optimizations.
Solution
We worked quickly, first launching the ads in late-November to build lead time before the holiday shopping period approached, and worked daily to optimize the ads quickly and effectively with a goal of leveraging key results in a short timeframe.
Aveline received industry-standard performance in a matter of days, an exceptional outcome, as campaigns take weeks to prepare.
+ Results
Total Impressions
2936172
Watched +3 seconds
600976
Clicks
26086