+ Aveline

Creative Digital Campaign for Innovative Razor

Overview

Aveline is a women’s razor company with a unique, flexible, finger-ring grip, for a closer shave. Our sister company, Fe Brand Films, was originally brought into the Aveline fold to direct and shoot the commercial. Pastilla then took the commercial to market.

The commercial reached women between ages 18-35 via Facebook & Instagram driving millions to the Aveline website.

Challenge

Aveline wanted to use the ad in a digital marketing campaign during the holiday season. With a short timeline, we were tasked with pushing the ads to market with minimal opportunity for tests and optimizations.

Solution

We worked quickly, first launching the ads in late-November to build lead time before the holiday shopping period approached, and worked daily to optimize the ads quickly and effectively with a goal of leveraging key results in a short timeframe.

Aveline received industry-standard performance in a matter of days, an exceptional outcome, as campaigns take weeks to prepare.

+ Results

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