SOUS°V provides precision cooking to families and aspiring foodies who want master chef-inspired results at home across a variety of cooking methods. Their vision was to help people feel inspired and empowered to cook more. Pastilla was tasked with creating a brand strategy and identity system that reflected SOUS°V’s vision. We defined brand attributes, a brand statement, detailed personas and marketing prioritization. Our insightful strategy led to a bold, engaging identity, positioning SOUS°V for a successful product launch.