SOUS°V is a new product designed for families and aspiring foodies seeking chef-inspired results from home. Intent on serving up extraordinary results in the kitchen, SOUS°V approached Pastilla to develop the brand strategy and identity system for this new kitchen product. Our insightful strategy led to a bold, engaging identity, positioning SOUS°V for a successful product launch.
Our insightful strategy led to a bold, engaging identity, positioning SOUS°V for a successful product launch.
Pastilla created the brand strategy and identity system to reflect SOUS°V’s vision of empowering home cooks to cook even more. We developed the brand attributes, brand statement, detailed personas, and marketing prioritization to move the company forward. The cornerstone of the SOUS°V identity is precision, accessibility, and approachability. The degree symbol is an iconic element designed for creative interpretation throughout the brand.
Sous-vide is the process of vacuum-sealing food and cooking it in a temperature controlled water bath. An appliance typically used by culinary professionals for precision cooking, SOUS°V is designed to bring the culinary experience to the home cook. The identity is based on a fusion of culinary excellence and accessibility.