A New Concept in Ancillary Benefits is Branded
Pastilla developed the brand strategy and identity system for a third-party administrator (TPA) in health insurance under the umbrella of long-term client, Warner Pacific Insurance. We wanted to take a fresh approach in the design, naming, color palette, and overall identity system to embrace the future of health insurance.
We applied a progressive design approach influenced by Inshore’s approachable and refreshing quality over the past two decades.
Inshore now stands out from a sea of competitors as a modern, refined brand amidst health companies that are often outdated.
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