Branding for the Pacific Surfliner’s Onboard Market Cafe
Pacific Surfliner train and Market Cafe logo new brand

Our roles


LOSSAN enlisted Pastilla to lead its marketing program for the Amtrak Pacific Surfliner. Working closely with LOSSAN’s internal marketing team, Pastilla revamped the current branding for their onboard Market Cafe. The new Market Cafe launched in the fall of 2019.

The new identity gently reflects oceanic waves and illustrative hills as a nod to the trains intimate California coastline route.

Pastilla designed the new logo, labels, and menus to reflect the Market Cafe’s rustic and farm-to-table, organic ingredients.

Phone mockup with Market Cafe menu

LOSSAN came to us wanting to refresh the naming and branding on their cafe car.


We worked closely alongside LOSSAN to develop the name, Market Cafe, and to create new print and digital assets to promote the cafe car throughout the train, including updating the menu graphics in the cafe car itself.