Kaitlin Hook serves as Growth and Partnerships Lead at Pastilla, where she leads business development and builds partnerships across nonprofits, public agencies, and corporate social responsibility teams.
At Pastilla, she has guided major civic and branding initiatives, including LA Parks’ partnership with the LA28 Olympics and the Black Girls Code rebrand.
Her career has always blended storytelling and growth. She began in the nonprofit sector, supporting LAUSD literacy programs as an AmeriCorps Fellow. She later moved into strategic communications as Fundraising Director at Fuller Graduate School, helping lead campaigns that supported scholarships for international students and equity-focused research initiatives.
After managing rebrands for tech startups at La Visual, she felt drawn back to mission-driven work, which brought her to Pastilla nearly six years ago. Today, she blends nonprofit insight with agency strategy to help purpose-driven organizations grow with clarity and intention.
She lives in Los Angeles with her husband, two cats, and a toddler who has taught her that rebranding broccoli is its own form of strategic communications.
