How We Approach Web Design From a Marketing Point Of View

+ How We Approach Web Design From a Marketing Point Of View


Writer: Scott Cassidy

Used tracks in the field, blue sky

Writing an article might look easy, but there’s a lot more that goes into it than might initially appear. If you’re trying to craft an expert-level article for your company, brand, or product, you need great content and good skill, but the steps that go with those two elements can be fairly involved.

Otherwise, your rate of conversion will dramatically decrease, not necessarily because of a lack of value offered, but because of inconsistent or hard-to-use presentation which lowers the perception of value. So how can you achieve a consistent look and messaging across all your web pages and posts? These are the base three areas that our Pasadena web designers focus on:

Style Guideline

It’s important to have a concrete style guideline before we start work on any new campaign or web design project. A style guidelines will contain all of the information about your brand so that your company’s design and message stays consistent and on-brand through all marketing channels.

The style guide is where your brand’s colors are defined and listed. This is also where we keep all of your typography information, such as font sizes, font styles, and specific font colors. In many style guidelines, different fonts and font weights will be used for paragraphs versus headings.

Other general information is found in the style guide, such as for patterns used, as well as animations, if any. Most website companies in California, New York, and around the world help clients define and create a style guideline so that the business has something to refer back to to always keep company messaging consistent across marketing channels.

Interface design

There is a lot that goes into any sort of web design, but the interface design is another one of the main points that we think about at Pastilla. Interface design is what any agency should be thinking about it during the web design process, since this is what will often turn a site visitor into a lead and potential buyer or client.

Interface design is how site users actually navigate across the individual pages. It’s also often referred to as UX, or user experience. Interface design is very important to take into account, as it’s often what turns site visitors into clients. If you frustrate a user with a difficult to navigate website, they’re more likely to give up and leave your website than continue to find out more about the company.

There are website companies in Los Angeles and around the world that specialize in user experience, but it’s also one of the areas that Pastilla takes very seriously when it comes to developing a client’s marketing plan.


There is a lot that goes into web design which can be overwhelming for the business looking to make its company’s message more cohesive and persistent across marketing channels. That’s why you may want to consider Pastilla, a Pasadena full service digital agency for your next marketing and creative project. We take the stress and hassle out of design and marketing, so you can focus on growing your business!