Pastilla Named the Gold & Platinum Winner at the 2022 Marcom Awards

+ Pastilla Named the Gold & Platinum Winner at the 2022 Marcom Awards


Writer: Dejan Kvrgic

Editor: Viri Serrano

Designer: Lena Jeong

Pastilla is thrilled to announce that we’ve received two awards at this year’s MarCom Awards.

Our digital agency has been named:
Gold Winner in the “Strategic Communications, Marketing/Promotion Campaign, 145c. Branding” category for our contributions to the PlayLA program 
Platinum Winner for our Metrolink collaboration in the “Print Media, Marketing – Ads, 14c. Advertising Campaign” category. 

MarCom Awards is a prestigious, well-respected award program dedicated to recognizing, celebrating, and honoring the creative excellence of individuals and organizations involved in the marketing and communication landscape. There were over 6,000 submissions from the United States, Canada, and 43 other countries this year. 

It’s an honor to be recognized among such an incredible list of nominees – and we’re beyond proud of everyone on our team who contributed to this year’s wins!

MarCom Gold Winner
PlayLA Design for Social Good

View work here. 

Award Category: Strategic Communications | Marketing/Promotion Campaign | 145c. Branding 

PlayLA was founded as a collaboration of the LA28 Olympic and Paralympic Games, Mayor Eric Garcetti’s office, and the City of LA Department of Recreation & Parks. This initiative is focused on serving LA’s youth and eliminating economic barriers associated with participating in sports and recreation. Our agency was tasked with developing a name, branding strategy, and visual identity that would reflect the inclusivity and community-focused nature of the PlayLA program.

The PlayLA movement’s main goal was to create new opportunities for Los Angeles youth of all abilities, provide access to sports through their local recreation centers, and encourage them to become a part of the Olympic movement. We drew inspiration from that and worked closely with LA Parks’ numerous recreation centers to better understand their diverse offering and the communities they aim to serve.

We custom-designed an icon set and the tagline “We’re All In!” – a phrase that emphasized the importance of different communities uniting and committing to youth sports in the years to come. 

MarCom Platinum Winner
Strategic Branding for Metrolink 

View work here. 

Award Category: Print Media | Marketing – Ads | 14c. Advertising Campaign 

Pastilla’s initial collaboration with Metrolink began towards the end of 2020 and was focused on helping them boost ridership during the global COVID-19 pandemic. Since then, we’ve formed a partnership where our agency is not only in charge of creating and implementing Metrolink’s creative but has also become a key voice in creative communications. 

Our work with Metrolink has continued through multiple projects since 2020 – including the Earth Day campaign titled “When We All Do a Little, We Gain a Lot,” which launched earlier this year. The primary goal of this campaign was to inspire riders to play their part in creating a greener Southern California.

Pastilla also partnered with Metrolink on Customer Appreciation Day to help them express their gratitude for the continued support of their customers. The campaign, launched over Valentine’s Day this year, featured humorous and cheeky messaging that was well-received by riders.