+Warner Pacific
Simplifying Health Insurance![Infowell logo](https://pastilla.co/wp-content/uploads/2019/05/InfoWell_01Updt-1440x750.jpg)
Our roles
Overview
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Pastilla worked closely with the company to develop a brand identity that positions it to launch a series of technology tools for the health insurance sector.
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Challenge
The challenge was to fully transform the perception of Warner Pacific and create a new company as an extension of their larger brand.
Solution
Our branding and design system led to the successful launch of InfoWell. Warner Pacific now has a suite of tools developed within one simplified digital system and has recouped its investment in the design, branding, and launch of this innovative product suite.
![](https://pastilla.co/wp-content/uploads/2019/05/Infowell_04Updt-scaled.jpg)
We worked closely with Warner Pacific to redefine their core messaging and vision. We landed on the decision that Warner Pacific must transcend industry standards by encompassing a single, fundamental truth: “To simplify the health insurance process.”
![](https://pastilla.co/wp-content/uploads/2019/05/Infowell_05Updt-1-scaled.jpg)
We conducted research and developed the brand attributes, positioning, customer profiles, naming, strategy, design, and brand identity. By establishing a digital presence and cohesive brand, Warner Pacific now reflects its current strategic direction with InfoWell positioned as a leading technology company for the 21st century.
![](https://pastilla.co/wp-content/uploads/2019/05/Infowell_06Updt-scaled.jpg)
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