+ MYCADUnlocking Creative Careers for Multicultural Youth
We were challenged with developing and executing the MYCAD logo mark and brand identity that could reflect both.
We’ve built and developed a comprehensive set of digital brand guidelines and clear messaging – not as a strict set of rules but as a design system that will guide future creators and be developed further to express the audience’s creativity.
Pastilla had a clear vision for MYCAD’s new logo – to highlight the multicultural youth while still representing the individual.
MYCAD logo was designed to capture that essence and allow for expansion in terms of color combinations, shapes, and creative patterns.
This brand will be used to promote the program through local school districts, including Pasadena Unified School District, which already has been working on curriculum since Fall 2021.