Kelp Tree

KelpTree is a specialty web application created for the under served scuba diving market. The app provides a centralized market for on-demand reservations, purchasing, and selling of limited seats from dive boats to divers.

Pastilla was commissioned to design the identity and build the KelpTree app from the ground up. From the business model to brand strategy, logo design, app icon, and development of the MVP release, Pastilla worked closely with the app’s founders to build this digital product across all digital touchpoints.

Our Roles
Branding
Strategy & Positioning | Identity System
Identity | Design System

Product Design & Development
Web Application | Information Architecture
UX/UI | Development

Kelp Tree

KelpTree is a specialty web application created for the under served scuba diving market. The app provides a centralized market for on-demand reservations, purchasing, and selling of limited seats from dive boats to divers.

Pastilla was commissioned to design the identity and build the KelpTree app from the ground up. From the business model to brand strategy, logo design, app icon, and development of the MVP release, Pastilla worked closely with the app’s founders to build this digital product across all digital touchpoints.

Our Roles
Branding
Strategy & Positioning | Identity System
Identity | Design System

Product Design & Development
Web Application | Information Architecture
UX/UI | Development