SAP’s The Path

SAP is known globally for developing software to support today’s technology and business driven solutions. What you may not know is they’re also setting a new standard for diversity and equality in the workplace. It’s a priority they intend to share with the world, and they enlisted us to develop the commercial content strategy.

Our Roles
Film & Animation
Concept | Design
Motion Graphics

SAP’s The Path

SAP is known globally for developing software to support today’s technology and business driven solutions. What you may not know is they’re also setting a new standard for diversity and equality in the workplace. It’s a priority they intend to share with the world, and they enlisted us to develop the commercial content strategy.

Our Roles
Film & Animation
Concept | Design
Motion Graphics

R E S U L T S

R E S U L T S

Telly Award
Winner
Increase in views
480%

With a common goal of bringing more women into the male-dominated software world, we created an imaginative animated film entitled: The Path. This animation is all about choices and follows our character as she embarks on a rich journey through a creative world that ultimately leads her to SAP.

In this original animation, we follow our lead as she discovers and deciphers between a series of choices before her – she is led through this realm on a single path. Pastilla developed the storyboards, illustration, and animation for the

commercial concept in close collaboration with SAP’s Human Resources and Career Division. The end result, leading more women to consider a career with SAP and representing the global company as an inclusive and diverse brand.