SAP’s Global Employer Branding division reached out to us to help revamp it’s employer brand to attract millennials and inspire more women to join their global enterprise with an animated film. Pastilla led all of the creative work from story, writing, directing, illustration and animating the commercial.
SAP’s Employer Branding team had a clear vision for an 8-bit arcade style video game to capture the attention of early graduates.
R E S U L T S
SAP reported the campaign increased candidates motivation to apply and received a surge in applications.