+ SAPLife at SAP “Career Quest”
SAP’s Employer Branding team, a division within SAP, focuses on the image of the company toward future employees and needed to communicate to millennials the opportunities available at a company like SAP. The Employer Branding division had a clear vision for an 8-bit arcade style video game to capture the attention of early graduates with the intention of distributing across all social channels and on their site.
SAP’s Employer Branding team had a clear vision for an 8-bit arcade style video game to capture the attention of early graduates.
SAP reported the campaign increased candidates motivation to apply and received a surge in applications.
New Applications Due to Campaign