SAP

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Concept & Creative
Film & Animation

SAP’s Employer Branding team, a division within SAP, focuses on the image of the company toward future employees and needed to communicate to millennials the opportunities available at a company like SAP. The Employer Branding division had a clear vision for an 8-bit arcade style video game to capture the attention of early graduates with the intention of distributing across all social channels and on their site.

SAP’s Employer Branding team had a clear vision for an 8-bit arcade style video game to capture the attention of early graduates.

R E S U L T S

SAP reported the campaign increased candidates motivation to apply and received a surge in applications.

New Applications Due to Campaign
+ 50K
New Candidates
500