SAP’s “Career Quest”
SAP’s Global Employer Branding division reached out to us to help revamp it’s employer brand to attract millennials and inspire more women to join their global enterprise with an animated film. We’re proud to have won two Silver Telly Awards in the category Branded Content and Entertainment in Craft-Use of Animation for our work. Pastilla led all of the creative from developing a compelling story to appeal to recent college graduates, writing, directing, illustration and animating the commercial. SAP reported seventy five percent of candidates found the campaign boosted their motivation to apply, and SAP received 50,000 applications and was able to put 500 candidates through its sales academy.