+ Aveline
Creative Digital Campaign for Innovative RazorOur roles
Overview
Aveline is a women’s razor company with a unique, flexible, finger-ring grip, for a closer shave. Our sister company, Fe Brand Films, was originally brought into the Aveline fold to direct and shoot the commercial. Pastilla then took the commercial to market.
The commercial reached women between ages 18-35 via Facebook & Instagram driving millions to the Aveline website.
Challenge
Aveline wanted to use the ad in a digital marketing campaign during the holiday season. With a short timeline, we were tasked with pushing the ads to market with minimal opportunity for tests and optimizations.
Solution
We worked quickly, first launching the ads in late-November to build lead time before the holiday shopping period approached, and worked daily to optimize the ads quickly and effectively with a goal of leveraging key results in a short timeframe.
Aveline wanted to use the ad in a digital marketing campaign during the holiday season. With a short timeline, we were tasked with pushing the ads to market with minimal opportunity for tests and optimizations.
Solution
We worked quickly, first launching the ads in late-November to build lead time before the holiday shopping period approached, and worked daily to optimize the ads quickly and effectively with a goal of leveraging key results in a short timeframe.
Aveline received industry-standard performance in a matter of days, an exceptional outcome, as campaigns take weeks to prepare.
+ Results
Total Impressions
2936172
Watched +3 seconds
600976
Clicks
26086
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