City Of Pasadena Economic Development Department
With the marketing plan, we created new and leveraged existing collateral to develop a cohesive campaign while identifying new marketing strategies for the City. Pastilla was enlisted to develop this marketing plan/approach to attract and retain the desired businesses and labor force needed to ensure a viable and diverse economy for the City of Pasadena.
Five unique, yet coherent ads representing Pasadena’s history, diversity and industries were created and marketed, each communicating to specific target audiences. “Future Yourself Here” became the message to companies, business owners and industries that the City of Pasadena is ready for a change in public perception and clearly let the target audience know that opportunity awaits.