Some of today’s most notable institutions, historical figures, and brightest minds call Pasadena home and we’re proud to be a part of that. Pastilla was enlisted to develop a comprehensive marketing plan to attract and retain new businesses and new talent to ensure a viable and diverse economy for the City of Pasadena.
Seeking a change in public perception, Pastilla introduced the message ‘Future Yourself Here’ as Pasadena’s campaign groundwork.
C H A L L E N G E
The City of Pasadena has a vast history and perception deeply rooted in its business owners and community. The City hoped for an elevated perception, one that would embrace its rich history and reposition Pasadena for the future.
S O L U T I O N
We spoke directly with brokers, business owners, and locals, to understand their perception of the City. We leveraged existing collateral and new materials to develop five unique, yet coherent ads, each reaching a specific target audience with the brand statement: “Future Yourself Here.”
R E S U L T S
The launch of a creative marketing plan & the “Future Yourself Here” campaign led to successful results for the City of Pasadena