+ City of Glendale Economic Development Division

Marketing Glendale’s Biggest Tech Event


Since 2019, the City of Glendale has hosted one of the most relevant tech events in Southern California: Glendale Tech Week. A project that provides the ideal environment for companies, entrepreneurs, and tech aficionados to come together and discover the latest trends in the tech industry while networking and sharing their brightest ideas and future projects.

From its very first edition, Pastilla teamed up with the City of Glendale Economic Development Division to provide creative, design, development, and marketing services for its promotion aiming to engage with the event’s target to achieve its attendance goals


“Consumer’s spending habits are changing, as more people decide to do their purchases via online and attend meetings remotely.” – Veronica Boskova – Marketing Strategist

Throughout the different editions of Glendale Tech Week, Pastilla faced several challenges, such as the global digital marketing behavioral changes that influenced media performance, and the needing to adapt the communication for each year’s different modalities (virtual and in-person).

Our strategies & key tactics overcame the faced challenges, achieving the desired leads established in the KPIs for all editions.


+ Success Metrics

Increase in Click-Through-Rate (CTR) on Google Conversion Campaigns from 2021 to 2022
Leads achievement in 2022
Decrease in Conversion Costs from 2021 to 2022
Decrease in Cost-Per-Click (CPC) on Social Media campaigns from 2021 to 2022