Gabe is a Los Angeles–based designer and artist with extensive experience leading visual development for civic and community-focused brands. As Lead Designer at Pastilla, he plays a central role across projects—from early concepting and visual exploration to refined design systems and final deliverables—working closely with creative leadership, strategists, developers, and clients to bring ideas to life. His work spans identity, UX/UI, illustration, and campaign design, with a strong emphasis on clarity, craft, and consistency.
Over the past several years, Gabe has been instrumental in shaping work for organizations including the Sacramento Public Library, Black Girls Code, the Golden Globes, Visit Pasadena, and the Downtown Corona rebrand. Inspired by California’s cultural diversity and the communities these organizations serve, he translates strategy and insight into visual systems that feel authentic, inclusive, and enduring—design that resonates with people and place, and remains flexible as brands evolve.
