Pastilla is a data-driven creative & marketing agency delivering inspirational brand experiences.
January 28, 2020
Benefits of a Monthly SEO Service for Your Company
In today’s market, navigating and managing online visibility is crucial to a business’ survival. There are many ways to attract traffic to a website, but the most effective is an optimized SEO strategy. When done right, SEO can funnel traffic to a business’ website and encourage the retention of long-term customers.
Implementing an SEO strategy is not only tough, but it is time-consuming. And unless you are an expert at SEO, it can be difficult to identify which strategy would work for your business’ specific needs. Outsourcing online strategizing to a monthly SEO service will not only provide you with a sure-fire plan at getting customers to your business, but it will also free up your already packed schedule. Take the guess work out of SEO and start reaping these five benefits of outsourcing SEO with a monthly service.
You’ll be two steps ahead of the rest
With a monthly SEO service, you’ll be able to rely on experts whose main job is optimizing your ranking. We’re practiced at securing your landing page, analyzing canonicalization, implementing semantic indexing, and lowering your bounce rate. An SEO service will also educate you – the business owner – on how these SEO concepts will benefit your business.
Learning SEO takes time, patience, and lots of repeated efforts. It can be tough to identify not only major keywords, but how effective those keywords will be, and how well they are ranked.
It’s not like you’re not capable of doing all this, but there are a few drawbacks to doing it on your own:
There is a bit of a learning curve, which may force you to slow down on other projects.
Learning SEO will also require extra effort to stay on top of best practices.
You might not have the time to test out all the scenarios.
You’ll save money in the long run. Dolling out for yet another monthly subscription is usually one of the reasons to shy away from monthly SEO services. Keep in mind that these services can be affordable. Additionally, these services are designed to generate you more income – more clients, potential consumers, and eager loyalists. Therefore, an investment with a monthly SEO service is a smart investment because it is a step toward making genuine connections with new consumers and securing and exceeding your annual expected earnings.
Expect to see a boost in traffic
This is hands down the biggest perk in outsourcing your SEO strategy. You have the peace of mind knowing that customers are regularly visiting your page. If your average monthly visitors to your landing page increases end-over-end each month, then that means you’re securing new visitors each month. If there are 30% more visitors coming to your website each month, then you can see how outsourcing your SEO not only pays for itself, but it gives your business a running chance at increased revenue, higher product or service turnover, long-term client retention and the chance to expand your business.
You can avoid fatal errors
There are certain do’s and don’ts that separate good companies from bad ones. In fact, there are also ways in which your business could be shunned by search engines. These types of mistakes are ultimately made when you are unable to stay on trend with the latest statistics. For example, Google’s canonicalization and ranking methods change every year, and members of the community are updated once the changes are pushed out. Things like how ads interact with visitors to your website, readability and accessibility can all affect your ranking. Using outdated designs or marketing strategies might limit landing page traffic, but it could also get you banned from certain search engines altogether.
Less pressure, more room to grow
With all things considered, staying on top of SEO can be stressful. With a monthly plan, your business will always be prepared for a changing market, the newest and most effective practices, and you can stay ahead of your competition. Additionally, since using a monthly SEO service will increase your visibility, your company will get to experience more interactions with different types of customers. Securing a certain number of landing page visitors or leads will provide you with increased opportunities and retaining those visitors can secure financial consistency.
Is a monthly SEO service right for you?
There are many more advantages that your business will gain from a consistent SEO campaign. If you have it in your budget to commit to such a strategy it can definitely pay off in the end. Many of these services will also be able to provide free insight into their services, either through a free trial or educational packets, so you can see if a monthly service works for you.