+ California CASA
California CASA "Show Up” Campaign - Give a child hope for tomorrowOverview
Fresh off our award-winning 2024 campaign, California CASA once again partnered with Pastilla and FEEE Films to continue the momentum. The 2025 campaign addressed one of the most impactful ways a Court Appointed Special Advocate (CASA) volunteer makes a difference: simply showing up. Centered around a moving commercial, its message was simple but profound—presence alone can steady a child’s world.
California CASA’s 2024 campaign had people listening, but many still wonder what it means to make a difference. This new campaign answered with one unforgettable image: a CASA volunteer showing up and cheering at an awards ceremony, highlighting the moments that matter for children in foster care. Presence alone can change a child’s world.
Being a CASA starts with presence. Showing up changes lives for foster youth and strengthens the volunteers who stand with them.
FEEE FILMS TEAM IN ACTION
Together with FEEE Films, Pastilla created a digital campaign centered on the moving commercial. Its message was clear: showing up matters. The campaign positioned CASA volunteers as reliable, trusted mentors for youth in foster care, proving that showing up can make all the difference.
