+ Wizard World
Comic, Gaming & Pop Culture Convention
Overview
Wizard World, the company organizing Comic Con’s across the US, came to Pastilla with one goal: increase online sales and maximize ROI. Wizard World had no central marketing solution, no way to track campaigns across different channels (Paid, Earned and Owned), and no easy way to learn and apply the knowledge gained from past campaigns towards optimizing new ones.
Challenge
Wizard World was at the height of live entertainment with one of the world’s largest comic conventions and no digital process to measure, track, reach and retain performance data.
Solution
Pastilla leveraged its paid and performance marketing process along with proprietary technology to reliably collect user, sales, and marketing data and leverage this data to maximize ROI and increase Wizard World revenue.
Wizard World was at the height of live entertainment with one of the world’s largest comic conventions and no digital process to measure, track, reach and retain performance data.
Solution
Pastilla leveraged its paid and performance marketing process along with proprietary technology to reliably collect user, sales, and marketing data and leverage this data to maximize ROI and increase Wizard World revenue.
Pastilla leveraged paid and performance marketing to collect sales and marketing data to increase revenue for Wizard World.
From our marketing and sales efforts, Wizard Con received an immediate rise in ticket sales with increased exposure via web and mobile.
From our marketing and sales efforts, Wizard Con received an immediate rise in ticket sales with increased exposure via web and mobile. The convention saw an increase in engagement from its customer base thanks to a partnership with leading global affiliate networks and remarketing efforts. This led to conversions from lost and former customers and a 2000% ROI for the massive pop culture convention.
The convention saw an increase in engagement from its customer base thanks to a partnership with leading global affiliate networks and remarketing efforts. This led to conversions from lost and former customers and a 2000% ROI for the massive pop culture convention.
+ Results
Tickets reached capacity
100 %
Growth in Sales
20 %
ROI per Event
3 x
Average lifetime ROI
5 x
Highest ROI During the Campaign.
20 x
